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Sales Battle Card

BONUS: Read the sales battle card how-to guide.

Business Development Sales

Sales Battle Card Template

Used 1918 times | Updated May 15, 2024

The Sales Battle Card template provides sales teams with a concise overview of your product or service, the market, your customers, and your competition. It also outlines frequent customer questions/concerns and the different pricing packages your company offers. Essentially, this is your sales team’s cheat sheet to help them win deals.

  • Deliver compelling and effective sales pitches.
  • Track and stay one step ahead of the competition.
  • Prepare sales reps for situational pitches based on each use case.
Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 375,214 changemakers.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 375,214 changemakers.


The Sales Battle Card provides sales teams with a concise overview of your product or service, the market, your customers, and your competition. It also outlines frequent customer questions/concerns and the different pricing packages your company offers. Essentially, this is your sales team’s cheat sheet to help them win deals.

  • Deliver compelling and effective sales pitches.
  • Track and stay one step ahead of the competition.
  • Prepare sales reps for situational pitches based on each use case.

BONUS: Read the sales battle card how-to guide.

Business Development Sales

How to create a sales battle card with Xtensio

  • Click and start editing, no account or credit card required.
    Follow along with the instructional battle card details. Add charts, graphs, images, and videos to customize the template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
  • Customize everything in the sales battle card template to match your brand.
    Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your sales battle cards and more.
  • Work on your battle cards together on the cloud.
    Add colleagues (or clients) to collaborate on the sales battle card. Changes automatically save and sync across all devices, in real-time.
  • Share a link. Present a slideshow. Embed. Download a PDF/PNG.
    The sales battle card seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
  • Reuse and repurpose.
    Save your own custom sales battle card templates. Or copy and merge into other documents.
Quick Tip

Follow along step-by-step with the sales battle card how-to guide.

What is a sales battle card?

The sales battle card is your sales team’s cheat sheet to help them win deals quicker; it can also be useful for your customer support reps. It is a concise, one-page overview of your product or service, with competitive intelligence, information about your customers, and your market – and includes important details about customer pain points and key differentiators that make your company stand out.

What information should I include in battle cards?

You should make sure to include any and all information your sales reps need to know about your company:

  • Your company mission, vision and value proposition.
  • Who your target audience is and what their main business problem or pain point is.
  • The main questions and concerns these customers might have.
  • Details on how your sales reps can answer common questions.
  • Your product or service pricing packages and key differentiators.
  • Important links to your company website, reviews, charts and graphs that will help with sales enablement.
Business Development Sales
How To Make Sales Battle Cards
Use The FREE Sales Battlecard Template

Design, manage and share beautiful living documents… easily, together. Explore Xtensio

  • Click and edit anything… together.
  • Customize to match your branding.
  • Share with a link, present, embed or download.

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