Project Brief Template
The project brief template is a must-have tool for effective project management. Whether you’re planning an internal website update, organizing a client campaign or outlining a school project, the project brief will allow you to communicate your project in detail, set (SMART) goals, identify the project scope, know your budget and schedule, and measure success.
- Create a visually-engaging summary of your project to focus on high-level goals and objectives.
- Align different teams on a unified project goal and individual responsibilities.
- Make important project decisions quickly and effectively.
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Create, manage and share business collateral, easily.
Join the 375,214 changemakers.
The project brief template is a must-have tool for effective project management. Whether you’re planning an internal website update, organizing a client campaign or outlining a school project, the project brief will allow you to communicate your project in detail, set (SMART) goals, identify the project scope, know your budget and schedule, and measure success.
- Create a visually-engaging summary of your project to focus on high-level goals and objectives.
- Align different teams on a unified project goal and individual responsibilities.
- Make important project decisions quickly and effectively.
Other Project Brief templates
How to create a project brief with Xtensio
- Click and start editing, no account or credit card required.
Follow along with the instructional project brief details. Add charts, graphs, images, and videos to customize the brief template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
- Customize everything in the project brief template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your project briefs and more.
- Work on your project brief together on the cloud.
Add colleagues (or clients) to collaborate on your brief sales templates. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The project seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own brief templates. Or copy and reuse in other documents.
What is a project brief?
Simply put, a project brief (project proposal, creative brief, design brief or project plan) is a starting point for any project – whether it’s to plan an internal website update, organize a full-blown client campaign or outline a school project. In project management, the project plan is a key document that outlines the scope, scale and detailed requirements of the project, helping you reach your goals faster and more efficiently.
An effective creative brief emphasizes the project’s essence and focuses on results and outcomes. The who, what, when, where, and why of your project should be identified in your briefs. The decision on how to approach the project should be left to the graphic design team or the team in charge of the project’s tasks and deliverables.
How do you write a project brief?
The length of your project brief is determined by the scope and size of your project. The longer the brief, the more intricate the job. Don’t be concerned with formatting or adhering to a specific outline; a project brief can and should evolve depending on the goal.
In general, you can use the project brief template as an outline for creating your own creative briefs.
- Explain who this project is being created for.
- Describe the project. Give a project overview by defining the what and the why.
- Define SMART project objectives (specific, measurable, achievable, realistic and timely).
- Identify your target audience.
- Set the schedule and budget, including the final due date and important milestones.
- Detail the project scope: project deliverables, features, tasks, objectives.
- Determine how your team will define project success.
Related to the Project Brief Template
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