BONUS: How To Create A User Persona.
User Persona Template
Build a clear, research-driven user persona that helps your team understand who you’re designing, building, and marketing for. Map out your audience, or let Xtensio AI generate a complete persona for you in minutes.
In Xtensio, your persona is a living document: collaborative, branded, always up-to-date, and alongside all the other strategy documents.
Create personas manually or with AI
Auto-apply your brand
Edit with drag-and-drop
Collaborate in real time
Share via live link, PDF, or PNG
Track engagement analytics
Works alongside your other documents: journey maps, pitch decks, one-pagers, and more.
Trusted by 375,214 changemakers.
User persona examples you can copy and customize
Here are real persona examples created inside Xtensio. Each one is fully editable, branded automatically, and structured to help teams make smarter decisions. Copy any example into your workspace or customize your own.
Want your persona generated for you?
Xtensio AI builds your persona instantly.
Just describe your audience. Xtensio AI researches, analyzes, and builds a complete, formatted persona:
Background & role
Goals & motivations
Pain points & challenges
Behaviors & decision drivers
Preferred channels & tools
Messaging insights
Key quotes
Talking points
Everything appears inside your folio, ready to edit and share.
You can edit everything afterward just like any document.
How to create a user persona with Xtensio
Whether you build your persona manually or with AI, Xtensio helps you keep everything organized, consistent, and collaborative.
- Collect research
Gather insights through interviews, analytics, surveys, and customer feedback.
- Identify patterns
Look for shared goals, behaviors, frustrations, motivations, and obstacles.
- Fill out the persona template
Add demographics, pain points, responsibilities, preferred channels, and decision drivers.
- Share with your team
Collaborate in real time and adjust based on feedback.
- Keep your persona updated
As your product evolves, your persona evolves too. Xtensio makes revisions easy. Merge into other research and strategic planning documents.
What is a user persona template?
User Persona Definition: User personas are stories about imagined ideal customers. Personas represent real, living and breathing people who will engage with your product, services, or content. While individuals featured on a persona are technically hypothetical, the information on the document should not be hypothetical. All sections must be completed based on facts, hard data, and research.
Defining buyer personas is also an essential exercise for any UX design, product, marketing and sales team to ensure that the product you’re designing, building and selling speaks to your customers’ pain points, needs and expectations.
Inside Xtensio, persona templates are not static PDFs — they’re dynamic, living documents. Your team can update them as customer insights evolve, ensuring your messaging, product strategy, and UX decisions stay aligned.
How do you fill out a user persona?
Before you begin to create your persona with our user persona template (aka buyer persona worksheet or customer profile template), talk to consumers. Send emails, hop on calls, run surveys and questionnaires. Record and synthesize information. Then you can display what you’ve learned by filling out the user persona template. Yes, this will take effort; it will take digging. But this work is necessary – user personas, when authentically completed, become go-to documents to ensure every business, design and marketing decision resonates with target consumers.
Here are some tips for creating your user personas:
- Give your personas a name or title that allows you to easily reference a group of users during discussions.
- Upload a photo to give your persona a face that reflects the descriptions used throughout the persona.
- Include a catchy quote to capture the persona’s attitude towards your product or service.
- Outline the user’s demographics to show a quick insight into the persona’s background, lifestyle, and behavioral practices.
- Identify your ideal customer archetypes which should be widely understood identities that characterize an individual’s personality, motivations, and goals.
- Indicate your persona’s KEY personality traits and help round out her overall image
- Uncover your persona’s goals and frustrations. What are they looking for in a product? What is preventing your persona from achieving his or her goals?
- Add a short bio to describe the user journey.
- Define motivations and brand influencers. What inspires your persona to take action? What are your users’ favorite or most used brands?
- Finally, learn which channels your target market favors. How are you going to get your message to your intended audience? Traditional advertising, online and social media, referrals, guerrilla marketing, and public relations are all options.
For a deeper dive, follow our How to Create a Persona Guide.
Xtensio’s flexible modules help you organize everything cleanly — without wrestling with formatting or design.
QUICK TIP: After identifying your user persona, the next natural step is mapping the user journey experience as they interact with a brand, event, product, or service.
Who Uses Xtensio Persona Templates?
Founders
Clarify who you’re building for and keep your pitch, roadmap, and messaging aligned.
Consultants & Agencies
Deliver polished, branded personas to clients — and keep everything organized in one workspace.
Product & UX Teams
Ensure research, design, and development teams stay aligned on user needs.
Marketers
Create targeted, persona-backed messaging and campaign strategies that convert.
Why Teams Choose Xtensio (Not Static Templates)
Most persona templates are static PDFs or Google Docs you fill in once and forget. Xtensio gives you a smarter, more powerful way to build and share personas.
AI-powered persona creation
Fully branded layouts (colors, fonts, logo auto-applied)
Drag-and-drop editor
Real-time collaboration & comments
Live link sharing
PDF/PNG exports
Version history
Engagement analytics
A workspace with all your strategy docs in one place
More templates you can build in Xtensio
Personas work best alongside your strategy documents. Build journey maps, competitive analyses, one-pagers, pitch decks, and more — all inside the same workspace.
Related to the User Persona Template
Fully customizable templates that you can make your own.
Teams use Xtensio to craft and share beautiful living documents.
375,214 users and counting.
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Frequently asked questions
What is Xtensio?
Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.
What’s a folio?
A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.
Start from an instructional template, editable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.
Do I need to download software?
Nope. Xtensio is a web browser-based platform.
How is Xtensio different from PPT, Illustrator or Word?
Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.
You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.
Is my data private and secure?
Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. Here’s more on the range of sharing options on Xtensio, from completely private to public.
Can I create a free user persona?
Yes. You can try out Xtensio’s simple editor and any template, including the user persona template without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium.
Can I build more than personas with Xtensio?
Yes. Xtensio is your workspace for pitch decks, journey maps, strategies, one-pagers, proposals, and more. Every document is fully editable and branded automatically.
Does Xtensio offer AI to create personas?
Yes — Xtensio AI can generate a complete persona for you, including responsibilities, motivations, pain points, channels, messaging insights, and more.
What would I get by upgrading to a premium plan?
By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.
You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view project stats to stay updated on all of your projects. Here’s more about our premium plans.
What would I use the user persona template for?
User (or buyer) personas represent real, living people who engage with your product. Filling out the ux persona template allows you to create your ideal user “types.” These personas will help you in all decision making, from product features to the tone of your taglines.
What should be in a user persona?
Your personas should represent real, living people who engage with your product. We suggest talking to consumers before completing this template. Send emails, hop on calls, run surveys and questionnaires. Record and synthesize information.
Can I add colleagues to edit the user persona template?
Yes! You can invite as many people as you’d like to collaborate on your user persona, ensuring your whole team is aligned. As a platform, Xtensio helps improve the way your team works. Here’s more on real-time collaboration.
How do I share the user persona template?
When you’re ready to share your completed user persona, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG. Learn more about the different ways to share your folios in this tutorial video.
Do you have other tools for business development?
We do! There are a number of different business strategy templates, examples and resources to guide you through the process of establishing and growing your business. Check out the Marketing toolbox and UX Design toolbox to find more tools and resources.
Will my persona match my brand?
Absolutely. Xtensio auto-applies your logo, colors, and typography across every document you create.
Build your entire strategy, not just personas
Xtensio is the workspace where founders, consultants, and teams create beautiful, branded documents that grow with their business.
375,214 teams use Xtensio.
